Digital communication, content and expression: New leadership styles in Ecuador

Abstract

The digital world imposes different communication and new leadership styles. This article aims to offer a comprehensive and updated view of these phenomena, synthesizing the findings of previous studies and providing a critical analysis of emerging trends in digital content management and expression in Ecuadorian leadership. The adaptation of leaders to digital tools is highlighted, as essential to maintain cohesion and productivity in an environment transformed by the COVID-19 pandemic. Also, that leaders who effectively manage digital communication not only drive innovation and collaboration but also face challenges that require adequate skills, hence the importance of their education. It is concluded that digitalization is redefining communication and leadership in Ecuador, pointing out both the achievements achieved and the gaps and future challenges.